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Role

Storyboard Artist  |  Key Animator

8 FRAMES' INTRO

The Logo Intro of the Studio 8 Frames

The Story of the Animation

This is the logo animation for our animation studio, Eight Frames. Pictures below are still frames from each scene. The story begins with a girl named Lisa who wakes up in the desert, and finds that she is stuck in the world of a camera lens, and then she tries her best to escape.

The Story Behind It

We used different scenes as metaphors for the journey of a person's life. Sometimes our lives are a rat race. The first scene represents how we keep running and running without stopping to see what is around us and enjoy our lives.  We can see how Lisa wakes up and finds she is in a world in which she doesn't belong. She approaches the camera lens in an attempt to escape.

It is usual for people to get tired, become discouraged, and lose their fighting spirit without achieving their goal after a protracted struggle. As the story continues, we can see how the long grind of life starts to take the fight out of Lisa. She begins to do nothing but lay on the ground, float in the air, and wants to give up.

Nevertheless, as the saying goes, "more haste, less speed." Sometimes we may make better progress on a task if we don't rush. Lisa hits the screen inadvertently and eventually escapes from the world of the camera lens. Finally, the audience will realize that the reason why Lisa is in a hurry to get out of the inner world is because of that she is a part of our logo, and she is eager to complete the whole.

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